Privacy Policy

Last updated: September 2, 2026

Fuego y Alma Cellars (“we,” “us,” or “our”) operates the website fuegoyalmacellars.com (the “Site”). This Privacy Policy explains what information we collect when you visit or make a purchase on the Site, how we use it, and the choices you have.

By using the Site, you agree to the collection and use of information in accordance with this policy. This Site is intended only for visitors of legal drinking age in their jurisdiction and is not directed at anyone under 21.

Information We Collect

We collect information you provide directly to us, such as your name, email address, shipping and billing address, phone number, and payment information when you place an order, sign up for our mailing list, or contact us.

We also collect certain information automatically when you visit the Site, including your IP address, browser type, device information, pages viewed, and referring URLs, typically through cookies and similar tracking technologies.

How We Use Your Information

We use the information we collect to process and fulfill orders, communicate with you about your order or inquiry, send marketing communications if you have opted in, verify that visitors meet the legal drinking age requirement, improve and maintain the Site, and comply with applicable laws, including state and federal alcohol regulations.

Cookies

The Site uses cookies for basic functionality, including a cookie that remembers you have confirmed you are of legal drinking age so you are not asked again on every visit. We may also use analytics cookies to understand how visitors use the Site. You can disable cookies in your browser settings, though some parts of the Site, including age verification, may not function properly without them.

How We Share Information

We do not sell your personal information. We share information only with service providers who help us operate the Site and fulfill orders, such as payment processors, shipping carriers, and email service providers, and only to the extent necessary for them to perform those services. We may also disclose information when required by law, such as to comply with state alcohol regulatory requirements.

Data Security

We use reasonable administrative and technical safeguards to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Choices and Rights

You may unsubscribe from marketing emails at any time using the link in those emails. Depending on your state of residence, you may have additional rights regarding your personal information, such as the right to request access to or deletion of the information we hold about you. To make such a request, contact us using the information below.

Children’s Privacy and Age Restriction

This Site is not intended for use by anyone under the age of 21, and we do not knowingly collect personal information from anyone under 21.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at carl@fuegoyalmacellars.com.